Houdini

Houdini was founded by Lotta Giornofelice in 1993 out of an interest in climbing and off-piste skiing. The name Houdini came to her after a climbing trip in Chamonix when she and her party found themselves in a dangerous situation. One of the party shouted "Save me Houdini", hoping to access the powers of the world-famous escape artist. While not focused on running, plenty of the apparel is excellent for the sport.