Alex Zono

Alex Zono is a runner and independent designer whose joyful, whimsical gear I've been putting people onto since his first "I Dig Running" hat dropped. Playful without feeling cheap — cheeky slogans, rainbow truckers, Hawaiian shirts, socks, polka-dot shorts — and usually sold out the moment it lands. He brings a new drop to Paris Fashion Week each season and has built a genuine little world around the brand.