The NYC Marathon is on Sunday so expect that to dominate all forms of social media. Hopefully you don’t live in SOHO as that is where every single event will be. Both the men’s and women’s 2023 winners are returning to defend their title, including fan fave and 3 time medalist Helen Obiri.
There’s a whole long list of popups, shakeouts, and other activations for the NYC Marathon I helped put together. Plenty more to come!
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This Week
Out and Back store opened their doors in Aberdeen, Scotland. Add that to our list of “third wave” running stores.
Unna released their latest collection: branded tees, 3” and 5” shorts, and caps, all in seasonal gold-y olive tone.
Bandit just released another video hinting at their upcoming collab with Asics for the NYC marathon.
Rapper Action Bronson is releasing a collaborative capsule with New Balance from his “Baklava” sub-brand featuring a collection of NYC based creatives and influencers. Expect some events from them to be announced in the next couple days. This capsule includes a bunch of apparel and notably the FuelCell Rebel v4.
Craft released the Kype Pro at their popup store on Oct 25th, which will be open for another week. Cool activation they’re doing: “Those frustrating stoplights? Now, you can turn them into discount in our 437 Broadway pop-up.” Link here for that activation.
Satisfy released updates to their Justice CoffeeThermal line with half-tights, full tights, shorts, gloves, and base layers. Nothing ground breaking, but good tech especially for a base.
Hermanos Koumori fall line releases tonight at 10:00 pm EST as announced by Metta, a CDMX based running store.
Saysky is releasing a “Polka Lights” collection Oct 31st. The polka dot pattern looks cool, and also is reflective to make those night runs safer. Their product line is huge at this point and they have a pretty good cadence of new drops every few weeks.
Eliud Kipchoge Nike series launches Oct 31 ahead of the Zoom fly series.
Nike is releasing the Zoom Fly 6 11/1.
Saucony x Minted drop is on Friday Nov 1 at their popup store, which will include a full kit + some more lifestyle-y apparel.
Asics announced their new Novablast 5, a maximilist trainer with full FF Blast Max midsole coming 12/1.
